I think feel that todays media is no longer reflecting the society which it is in, rather, it is projecting an image of how it is trying to make us feel it is. Its a matter of projected zeitgeist. Zeitgeist is the artistic and intilectual influence of an era, and when you have such distoriton comming from the mass media as to what is important in life, culture and polotics, you have a subjective imput as to what information and what image is given to the general public. I feel it is time for a redirection of how our media system is owned, run, and opporated.

http://hubpages.com/hub/Mass-Media-Influence-on-Society

http://people.artcenter.edu/~chuh/SP03web/WRITING/effects%20of%20mass%20media.html